eCall : the geolocated emergency call becomes mandatory inside cars

The European Parliament adopted this week a draft law on road safety. So from Sunday, April 1, 2018, all new models of light vehicles put into circulation must be equipped with the eCall system.  1. Car geolocation to save lives eCall is the name of an interoperable pan-European public […]

Geomarketing: manufacturing commercial territories thanks to localized databases

Nowadays, due to increasingly large amounts of rich data, geomarketing is becoming a major decision-making tool in business strategy. 1.The exploitation of localized databases Geomarketing analysis begins with the geocoding or geographic positioning of relevant targets (customers, prospects, points of sale, competitors, etc.). Geocoding consists in associating with […]